Read original post by Paul Laberge at Canadian Mobile Developers' Blog
Once you have built your app or game and have published it into the Windows Phone Marketplace, you’re likely going to want to monitor the uptake of your app via download and (potentially) revenue statistics. You are also going to want to find ways to market your app to people who may not know about it. There are several ways of doing this, some more costly than others. One of the most effective ways of marketing your app is actually completely free – have the Windows Phone Marketplace showcase your app! It sounds easy but there are a few things you need to do to increase the chances of this happening and that is what this post focuses on.