Read original post by Paul Laberge at Canadian Developer Connection
If you’ve built modern mobile apps, you probably already know that coming up with the idea for the app/game and coding it is really only half the battle. Success is largely determined in the marketing strategy you adopt for your app. There are quite a few strategies that you can take and you can likely mix and match them, but there is no one “silver bullet” that will make your app an instant success. This post is the first in a series of five that will give you an idea of some of the ways you can help your app become a success in the Windows Phone Marketplace.