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NBC Online Video Monetization and Highlights Creation for the 2010 Winter Olympics

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0 comments   /   posted by Silverlight Show on Jul 09, 2010
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Tags: Smooth Streaming , Daniel Karuppiah , Jason Suess , Alex Zambelli
In this article you can read how NBC USA, CTV Canada, France TV, and NRK Norway have used Silverlight and Smooth Streaming technologies during the Winter Olympics.

The 2010 Winter Olympics in Vancouver marked the sixth of seven consecutive Olympic Games broadcast by NBC Universal and presented the opportunity to build on the success of the 2008 Summer Olympics in Beijing. NBC teamed with premier technology vendors, led by Microsoft, to cover 4,485 hours of 2010 Winter Olympics events in HD via Microsoft Internet Information Services (IIS) Smooth Streaming to a video player based on Microsoft Silverlight. In addition to pleasing sports fans, the programming offered an audience of more than 15.8 million unique visitors to the many advertising partners of NBC. The exceptional capability of IIS Smooth Streaming and Silverlight technologies gave technology vendors the tools they needed to deliver midstream ads while providing an engaging experience for Olympics enthusiasts.



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